Full-stack digital designer  /  Ontario, Canada

Shahzad
Sadiq

For twenty years I designed gold jewellery in Lahore. Today I design websites, online stores, videos and brands for businesses across Canada and the United States. The material is lighter now. My fussiness about details came along anyway.

Portrait of Shahzad Sadiq
Founder, Lushah Digital Inc.
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Available for selected projects

01 — About

From gold
to pixels.

“I ran a jewellery business in Lahore for twenty years. It taught me what clients still pay for: nobody notices a perfect clasp, but everyone notices a broken one.”

In 2019 I started trading the workshop for a laptop. I earned certificates in graphic design and freelancing, took on my first clients in Australia, and slowly learned that a website is a lot like a necklace. It has to look good, and it has to hold.

Today I live in Ontario and work with businesses across Canada and the United States. I build their websites and online stores, edit their videos and podcasts, and design the things their customers see first. Together with my agency, Lushah Digital Inc., I have now completed more than 210 projects across web, ecommerce, design, video and SEO.

I still check every clasp.

20years running my own business
210+projects completed across web, ecommerce, design & video
2019freelancing since
7countries: USA, Canada, Australia, Germany, Italy, UK, Pakistan
02 — What I do

One person.
Six crafts.

01

WordPress websites

Custom themes, fast pages, clean admin panels. Built so you can update them yourself, and maintained so they keep working after launch day.

02

Shopify & WooCommerce

Online stores that sell: product pages, checkout tweaks, custom Liquid, apps and integrations, and the boring data work nobody else wants to do.

03

Graphic design

Brand assets, Amazon storefront graphics, brochures, catalogues and social posts. Print or pixels, it gets the same attention.

04

Video & podcast editing

Promos, product films, YouTube channels, course videos and podcasts. Since 2019 I have cut hundreds of them for clients on four continents.

05

SEO & digital marketing

Technical SEO, content that ranks, and campaigns that are measured, not guessed.

06

Social media content

Content plans, short-form video and community storytelling for brands and non-profits.

03 — Right now

Where you’ll
find me.

Founder & President

Lushah Digital Inc.

My agency for websites, ecommerce, design and digital marketing. Incorporated in Ontario in 2026.

Founder & Writer

Scale Blog & Shih Tzu Pedia

Two guide sites I run: weighing equipment for industry, and care guides for Shih Tzu owners.

Ecommerce & Creative Manager

SellEton & Liberty Scales

Running Shopify stores, content and campaigns for two US industrial weighing brands, remotely, since 2020.

Chief Media Coordinator

MQI Canada & MMCC

Social media and event storytelling for Minhaj-ul-Quran Canada and the Mississauga Muslim Community Center.

04 — Writing

Notes from
the desk.

Jan 22, 2024
2 min read

The Freelance Skills That Actually Paid Me as a Beginner

Not a list of dream jobs. Just the six skills that paid one beginner, starting in 2019, and how you could start each one.

 Jan 20, 2024
2 min read

Starting Freelancing in Pakistan: Notes From a Goldsmith

I started freelancing after almost twenty years in the jewellery trade. Here's what I'd tell anyone in Pakistan starting today.

 Jan 19, 2024
3 min read

Nobody Hires a Blank Page: Becoming a Freelance Writer With No Experience

You can't skip the proving part. You can only make it smaller, cheaper and faster. Here's how I'd start from zero.

Read the blog

Let’s talk

Let’s make something
worth keeping.

Start a conversation Download CV